Monday, August 30, 2010

#11 and #88 - Stockings and dealnames

Status: Failed, but...

To continue the post-mortem of the 101 1.0...

These two became intertwined in a story. Technically, they are fails. I did not find the ultimate pair of stockings and I did not come up with a particularly hilarious dealname. However, the two goals got more than their fair share of airtime.

In the early part of the 1001 days, I spent many a cocktail-hour debating the benefits of stay-ups over pantyhose and whether real stockings were viable in today's busy world... I spent lunch-hours browing hosiery racks frustratedly and would inevitably find the right shade, dernier, toe style, control-ness and waist height, only to walk away with 3 packs in the wrong size.

And then I got laid off. Which has received very limited blog-space I know, but stuff it, you can psycho-analyse me later. I decided to try my hand at entrepreneurship - hosiery style. I did weeks of research, built a cashflow model, started a business plan, planned marketing and started talking to chinese manufacturers. And came up with a cool business name and bought myself the domain name.

It's not exactly a dealname, but in a way it's cooler. It's more mine. And I didn't exactly find the perfect stockings, but boy did I put some energy into finding/creating them.

The business is on ice for the moment. Couldn't tie down my SCA (sustainable competitive advantage, like, duh) and finally caved in to my craving to become a doctor (Med school application is pending).

So there you have it. A few revelations from a shy blogger and a peek at just where a 101 might lead you...